While Bvulgari is best known for thier jewelry and accessories this Italian luxury goods maker has been making inroads into the world of fine wathcmaking. Until now Bvlgari has steered clear of the big beefy watch trend... that is until they launched the Assioma. This is a watch that even Viny Chase and the boys on Entourage would be happy to wear around LA. The Assioma has a totally distinct and "big" look with its curved rectangular case with the Bvlgari brand boldly etched into the top and bottom edges of the bezel. We like this watch because it wears much like a bracelet and calls attention to ones wrist. If you want a super beefy look go with the all steel bracelet model.